A creative urge and the desire to see more people motivated and empowered through handmade and curated products led to the forming of a gifting and home decor enterprise.

In certain African cultures, the term 'Ajo' means a display of goodwill to those around you. Ajo is a journey, and a contribution, with the essence of sharing and encouraging good fortune.  The concept of Ajo illustrates the essence of what we are about and a desire to create a culture of gifting for people of African descent around the world. 

Our Throw Pillows are made in Sierra Leone by a team of Tailors/Seamstresses.  They add great accents to your sofas and love-seats with color and inspiration.

Our Canvasses, Identity Frames, and Throw Pillows are perfect additions to your home and office design. Fill up your most intimate spaces with canvasses painted and illustrated with motivational phrases that inspires you daily.  Our small canvases are packaged in shukublai bags made by inhabitants of a historic village called Rogbonko. Shukublai has strong links to the sweetgrass baskets made by African Americans along the Gullah-Geechee Corridor. The product highlights the strong connection between South Carolina, Sierra Leone and the region.

Our Gift boxes are filled with arts and crafts bought from craftsmen/women traders at “Big Market” in Freetown. 

Our Identity Canvasses are filled with names of places, people, and heritage specific to countries and regions relating to people of African descent across the world.

Bring a blend of word art, intriguing aesthetics, identity and inspiration to your home or office, while showcasing who you are, where you come from, and how motivated you feel.

Whether you're of African descent or not, some of our Wall Art, displays empowering messages of daily inspiration that are ideal reminders for anyone.

We also offer custom bulk packages for special events.  Contact us for more information.


Big Market is one of the national historical monuments of Sierra Leone. Located in Freetown, it was originally built in 1861 by an Afro-West Indian Builder, Charles Hazelborg.

It sits at the heart of the historic Settler Town, founded by African American settlers in 1792, who gained their freedom from fighting for the British during the American Revolutionary War.

Big Market is a perfect illustration to the dynamic history and diversity of Freetown.

Market Traders, especially Women Traders and Arts & Crafts Traders are at the heart of our brand.