“Love and Ajo” Campaign ~ Chef Femi Frazer
We asked a few friends and past Customers for stories of essential workers they would like to highlight during this pandemic. We decided to send a free gift of Ajo to 10 of them.
Located across the U.S., their experiences mirror the narratives of many essential workers were in the front-line of the pandemic, working in their respective fields to meet the immediate needs of their communities.
Through our gifts of Ajo, we want to show 'Ajo' (Gratitude) and say "Kushe" (Well Done!) for their amazing efforts leading teams, saving lives, softening hearts, adding smiles, going home and returning back into the field each morning to do it all over again.
We appreciate you!
Here is 1 of our ten giveaway recipients.
Collective Fare (New York)
Femi Frazer is an award-winning Chef based in New York. He is one of the leading Afro-American cuisine Chefs in the city, integrating culture and heritage into his culinary experience. Healthcare workers are usually perceived to be the only front-line workers during the pandemic, though there are several other industries and workers who's essential contributions to their communities have been critical to ensuring we all get through this. Restaurants, among other small businesses were especially hit hard, with temporary closings across the country, some even having to shut down for good. Femi and his company, Collective Fare partnered up with community groups Rethink NYC, BMS Health & Wellness Center, and University City NYC, among others. According to Femi, since March, Collective Fare with a staff of about 30 along with partners, produced 80,000 meals for their community.